SeraShine® EM 801 Argan Oil Emulsion

Product Features

  • Improves wet and dry combing
  • Natural conditioning
  • Enhances smoothness of hair and skin
  • 12x more effective at softening hair than neat oil
  • Easy incorporation of argan oil without discolouration
  • IECIC listed

Typical Properties

  • % Active content: 52
  • Appearance: White, viscous emulsion
  • Particle size: 1 – 2µm
  • Viscosity (at 25°C): 9,000cS


  • Shampoos
  • Conditioners and intensive treatments
  • Premium and salon haircare
  • Luxury skin products
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INCI: Argania Spinosa (Argan) Kernal Oil (and) C12-14 sec-Pareth-5 (and) C12-14 sec-Pareth-9


SeraShine® EM 801 is our first natural oil emulsion containing organic, deodorised Moroccan Argan oil, with proven conditioning benefits for damaged hair.

As an emulsion, Argan oil can be easily incorporated into aqueous systems.  Just 1% of the emulsion contains 0.52% of Argan oil.

Formulated for damaged hair; SeraShine® EM 801 significantly improves dry combing in shampoo and excellent wet combing in conditioners. Smoothing is also improved in rinse-off products.  When incorporated into conditioners, damage repair is possible.

These effects can be seen at addition levels of 2% active silicone to conditioner formulations, but usage is recommend in all types of hair products, at 1 – 6% as supplied.

Softness (Young’s Modulus) is significantly improved when compared to neat oil.

In skin cream, SeraShine® EM 801 has shown to maintain homogeneity under shear stress, give a softer initial touch, take less work to spread and give a much more stable product over time when compared to neat argan oil in the same formulation.

Argan oil is notoriously unstable at temperatures over 40°C and in UV light, leading to discolouration, odour and viscosity issues.  It is also a deep amber colour which can affect the final colour of the formulations.  Emulsifying argan oil into a white emulsion ensures a much more stable product without affecting the colour of the formulation.

It is recommended the final pH of surfactant systems is over 5.5.

Preserved with Phenoxyethanol (and) Decylene Glycol (and) Caprylyl Glycol.

Datasheet & Specification

SeraShine® EM 801 TDS SeraShine® EM 801 Specification SeraShine® EM 801 Technical Leaflet