SeraShine® EM 321-E

Product Features

  • Stable emulsion of an amino functional silicone
  • Compatible with cationic surfactants
  • Easilly dilutable by simple addition of water
  • Minimal batch to batch variation

Typical Properties

  • % Active content: 35
  • Specific gravity at 25°C: 1.0
  • Appearance: White, mobile emulsion
  • Internal Viscosity (at 25°C): 5,000cS
  • External Viscosity (at 25°C): 50cS
  • Particle Size: <0.3µm


  • Hair conditioners
  • Hair shampoos
  • Styling aids
  • Hair colourants
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INCI: Amodimethicone (and) Trideceth-12 (and) Cetrimonium Chloride


KCC Beauty SeraShine EM 321-E Amodimethicone Emulsion is a cationic macro emulsion of an amino functional silicone polymer for use in a range of hair care formulations including shampoos, conditioners, styling aids and hair colourants. In hair care products KCC Beauty amodimethicones show improved deposition and substantivity over standard dimethicone fluids. Benefits from these include ease of combing, a silky sheen, soft feel and colour protection.

Recommended usage level 1-5%

Previously known as BC 2366.  SeraShine EM 321-E is our MIT/CIT free version of SeraShine EM 301-E.

Datasheet & Specification

SeraShine EM 321-E TDS SeraShine EM 321-E Specification